Hi, I’m Risa!
I turn creative visions into reality

Hi, I’m Risa!
I turn creative visions into reality

Let's Talk

Let's Talk

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Featured Work

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Featured Work

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Featured Work

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About Me

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About Me

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About Me

Kholifia Risa

Social Media Specialist / Copywriter

Experienced Social Media Manager & Copywriter with a background in content creation, brand management, & digital marketing. Proficient at managing creative team & multiple social media accounts, producing high-quality visuals and videos, and increasing audience engagement across various platforms.

Experienced Social Media Manager & Copywriter with a background in content creation, brand management, & digital marketing. Proficient at managing creative team & multiple social media accounts, producing high-quality visuals and videos, and increasing audience engagement across various platforms.

Experienced Social Media Manager & Copywriter with a background in content creation, brand management, & digital marketing. Proficient at managing creative team & multiple social media accounts, producing high-quality visuals and videos, and increasing audience engagement across various platforms.

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My Experience

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My Experience

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My Experience

Social Media Manager at Luwes Group

September 2024 - Now

Social Media Manager at The Legacy Group

January 2023 - September 2024

  • Manage social media for 2 main brands: @mahalaya.thelegacy hotels & @semaredupark, ensuring consistent brand message and voice across all platforms for both brands.

  • Oversee the entire content planning process and execute digital marketing campaign.

  • Develop detailed and creative storyboards for video promotions, ensuring that each video aligns with the overall campaign objectives and brand guidelines.

  • Create comprehensive briefs for the design & photo-video team, providing necessary data, visual references, and well-crafted copywriting to support the promotional assets

  • Coordinate with Key Opinion Leaders (KOLs) to enhance campaign reach and engagement, setting specific goals and tracking performance metrics

Social Media Manager at The Legacy Group

January 2023 - September 2024

  • Manage social media for 2 main brands: @mahalaya.thelegacy hotels & @semaredupark, ensuring consistent brand message and voice across all platforms for both brands.

  • Oversee the entire content planning process and execute digital marketing campaign.

  • Develop detailed and creative storyboards for video promotions, ensuring that each video aligns with the overall campaign objectives and brand guidelines.

  • Create comprehensive briefs for the design & photo-video team, providing necessary data, visual references, and well-crafted copywriting to support the promotional assets

  • Coordinate with Key Opinion Leaders (KOLs) to enhance campaign reach and engagement, setting specific goals and tracking performance metrics

Social Media Manager at The Legacy Group

January 2023 - September 2024

  • Manage social media for 2 main brands: @mahalaya.thelegacy hotels & @semaredupark, ensuring consistent brand message and voice across all platforms for both brands.

  • Oversee the entire content planning process and execute digital marketing campaign.

  • Develop detailed and creative storyboards for video promotions, ensuring that each video aligns with the overall campaign objectives and brand guidelines.

  • Create comprehensive briefs for the design & photo-video team, providing necessary data, visual references, and well-crafted copywriting to support the promotional assets

  • Coordinate with Key Opinion Leaders (KOLs) to enhance campaign reach and engagement, setting specific goals and tracking performance metrics

Copywriter & Social Media Officer at SomethingGood

May 2021 – December 2022

  • Developed persuasive and brand-aligned copy for various social media platforms, enhancing audience connection and interaction.

  • Produced high-quality visuals and text for YouTube and social media channels, maintaining consistent brand messaging.

  • Managed daily operations of @somethinggoodid’s social media accounts & YouTube, including content production, audience engagement, and performance tracking.

Social Media Officer at Harcourts

January 2021 – April 2021

  • Crafted compelling and creative copy to accompany engaging content, tailored to resonate with the target audience.

  • Managed content scheduling and ensured timely uploads across all platforms.

Marketing & Communication Officer at Daya Rekadigital Indonesia

September 2020 – Januari 2021

  • Created compelling copy for digital campaigns, boosting brand engagement.

  • Developed engaging website content to drive traffic and enhance the brand’s online presence.

  • Led sales coordination and offline marketing efforts, contributing to increased sales.

Public Relations Consultant Intern at Asia PR

July 2018 – August 2018

  • Led media monitoring efforts, turning trends and data into actionable insights for clients.

  • Crafted engaging, brand-focused article content to boost user engagement.

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